If cybercrime were a country, it would be the third-largest economy in the world – that gives you some idea of how big the problem is. In the UK, cyber-attacks are hitting businesses hard.
The cost of ransomware, phishing, and data breaches is already staggering — but with the rise of generative AI, the threat is accelerating. Attackers are launching AI-powered, hyper-personalised attacks that are more convincing and more frequent than ever before.
For managed service providers (MSPs), this means one thing: the backup pressure is mounting. Because when the worst happens, customers won’t ask how the attack worked. They’ll only ask, “Can you get my data back?”
The backup challenges facing MSPs
Backups are the safety net your customers rely on — but for MSPs, managing them often creates more headaches than peace of mind. Here are some of the most common concerns we hear:
- Time drain
Daily checks, troubleshooting failed jobs, testing restores, updating configurations — backups eat into engineers’ schedules, taking time away from other work. - Silent failures
A job might appear to run successfully, but hidden issues such as corrupt files, skipped volumes and misconfigured settings only surface when you try to restore. But by then, it’s too late. - Escalating customer pressure
Your customers expect that their data is protected and recoverable at a moment’s notice. In an age of AI-powered cybercrime, that expectation is higher than ever. - Compliance and reporting
Increasing regulation means you need proof that backups are reliable, tested, and recoverable. Producing this across multiple clients takes time MSPs rarely have. - Growth brings added pressure
As your client base grows, so does the challenge. More systems, more environments, more backup jobs — and more risk of something slipping through the cracks.
Are you doing everything you can?
Cyber threats are bigger, faster, and smarter than ever before. MSPs carry the burden of not only protecting customers from attacks, but also guaranteeing data recovery when things go wrong.
So its worth asking: “Are you really doing everything you can to protect your customers’ data?”
In our next article, we’ll dig deeper into why having backups in place isn’t always enough. We’ll look at new industry data that shows why many businesses still pay ransoms even when they have backups — and what that means for MSPs trying to stay ahead of the curve.
Protect your data and that of your customers today. Get in touch to book a free consultation and see how we can help make backups more dependable.
